If you’ve been working with ShareASale, you’ve probably seen the official notices: the platform is closing in 2025. After years of powering thousands of affiliate programs, ShareASale is being fully absorbed into its parent company, Awin.
But what does this really mean for affiliates and advertisers? Do you need to take action? And is this move to Awin a good thing or a bad thing for your business?
This guide answers the most common questions about the ShareASale to Awin migration, covering both the advantages and drawbacks, with clear steps to help you stay prepared.
1. Why is ShareASale shutting down in 2025?
ShareASale has been owned by Awin since 2017. For years, the two platforms operated separately, but maintaining two affiliate platforms under the same umbrella created overlap.
In 2025, Awin announced that ShareASale would officially close, with all accounts migrating automatically to the Awin platform. The goal is to provide a single, unified affiliate network with expanded tools and global reach.
👉 Official Awin Announcement
2. When will the ShareASale to Awin migration happen?
The migration has already started in 2025, with most publishers and advertisers being moved over by August 2025. By the end of 2025, ShareASale will shut down completely.
So, if you haven’t logged in recently, check your dashboard — you may already see prompts guiding you into the Awin platform.
👉 Hello Partner Coverage of Sunset Date
3. Do I need to update my affiliate links?
In most cases, no. Awin has stated that affiliate links and tracking will automatically migrate. That means your existing links should continue to work, and commissions should track as usual.
However, best practice is to test your top-performing links after the migration. Visit your most-clicked affiliate pages, click through the links, and confirm that they still redirect properly.
4. Will my affiliate relationships carry over to Awin?
Yes. According to Awin, all existing advertiser–publisher relationships from ShareASale will carry over into the new system. That means you won’t need to manually reapply for most of the programs you’re already part of.
That said, advertisers still have the ability to make changes during migration, so check your Awin dashboard to confirm which partnerships remain active.
👉 Awin Migration FAQ
5. What are the pros of moving to Awin?
There are several benefits affiliates and advertisers can expect:
- Advanced Reporting Tools – Awin provides more detailed analytics and performance insights than ShareASale.
- Global Reach – Awin is a truly international network, opening up more opportunities for cross-border partnerships.
- Seamless Migration – Most accounts are transferred automatically, with minimal manual updates needed.
- Unified Platform – Instead of splitting between ShareASale and Awin, everything is managed under one stronger network.
- Training and Support – Awin is offering webinars and resources to help ease the transition.
6. What are the cons or risks of the migration?
Not everything about this transition is perfect. Affiliates should be aware of possible challenges:
- Learning Curve – The Awin dashboard is different from ShareASale, which may take time to get used to.
- Possible Feature Gaps – Some ShareASale tools may not carry over in the same way.
- Support Overload – With thousands of accounts migrating, customer service response times may be slower.
- Fee Structures – While pricing may remain stable for now, Awin has different fee models that could affect payouts.
- Data Access – Some historical ShareASale reports may not transfer in full, so backing up your data is smart.
7. Should I download my ShareASale data before migration?
Yes — this is highly recommended. Even though much of your data will migrate automatically, it’s best practice to:
- Export your historical performance reports
- Save payment histories
- Download affiliate creatives and banners
- Document your top converting advertisers
This ensures you have full control and can reconcile reports later if needed.
8. How does Awin compare to ShareASale overall?
Here’s a quick comparison:
| Feature | ShareASale | Awin |
|---|---|---|
| Global Reach | Mostly US-based | Global network with 21+ offices |
| Reporting | Basic performance data | Advanced reporting & insights |
| User Interface | Simple, older design | Modern, feature-rich dashboard |
| Tracking | Reliable, limited flexibility | Advanced tracking (cross-device, coupon tracking, etc.) |
| Support | ShareASale helpdesk | Awin training, webinars, global support |
In short: Awin is more feature-rich and global, but may feel more complex compared to ShareASale’s simplicity.
9. What should affiliates do right now to prepare?
Here’s a quick checklist:
Log into ShareASale and download historical reports
Check your Awin dashboard for migrated programs
Test your top affiliate links to confirm tracking
Review Awin’s fee structures and program terms
Join Awin’s training webinars to learn the new dashboard
By being proactive, you’ll minimize disruptions to your affiliate income.
10. What are the alternatives to Awin if I don’t want to migrate?
If you’d prefer not to move to Awin, there are other affiliate networks to consider:
- Impact – Strong reporting, used by many global brands
- CJ Affiliate (Commission Junction) – One of the oldest and largest affiliate networks
- Rakuten Advertising – Focused on retail and commerce
- PartnerStack – Great for SaaS and B2B affiliate programs
However, since your ShareASale relationships will automatically move to Awin, staying may be the easiest choice.
Conclusion
The ShareASale to Awin migration is one of the biggest affiliate network changes of 2025. While it may feel overwhelming, the transition is largely designed to be smooth — with affiliate links, relationships, and payments migrating automatically.
Still, affiliates should take proactive steps: back up your data, test links, and get familiar with Awin’s dashboard.
In the long run, Awin offers more tools and global opportunities than ShareASale ever did, making this change a net positive for most affiliates.
Are you ready for the ShareASale to Awin migration?
Download your ShareASale reports today and start exploring the Awin dashboard. Don’t wait until the final shutdown — prepare now to keep your affiliate earnings safe.
For more affiliate marketing insights and migration tips, follow our blog or contact us for personalized guidance